David Enden is a behavioral innovator whose journey has been focused on understanding the multi-disciplinary factors of big cat conservation. He has a Bachelor’s in Conservation Biology from the SUNY College of Environmental Science of Forestry and a Professional Science Masters from Colorado State University, where his research investigated animal behavior and cognition. Currently, David is the Instructor of Marketing for Animal Professionals and an MBA candidate in Global, Social, and Sustainable Enterprise at CSU. He is a Certified Interpretive Educator and serves on the Board of Director for Generation Awakening. David founded ARRC Consulting in 2016, fostering animal welfare and business innovation in conservation organizations throughout the United States. His #IdeasWorthSpreading will be enlightening our upcoming TEDXCSU 2017!